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Case studies

How to increase the chance for success in new products

This case study describes the successful Pan-European launch of "Biscuits Maison de Delacre", using the same brand positioning, the same biscuits, the same packaging, the same pricing and the same advertising. From our experiences in managing this...

Catalogue: Seminar 1994: Building Successful Brands
Authors: Loet Magnin, Andrew Doyle
June 15, 1994
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Citation

Magnin and Doyle (1994a, June 15). How to increase the chance for success in new products. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-to-increase-the-chance-for-success-in-new-products